Early Learning Reading Initiative:

Educators or Community Leaders can apply to participate in the Early Learning Reading Initiative.

  • Books are $17.99 plus shipping. Schools are given a 20% discount for all student books.
  • Read with Malcolm provides the school with an animated video of Malcolm reading “The Magician’s Hat”
  • Malcolm does not make an appearance when books are provided through the Early Learning Reading Initiative unless there is a system wide donation. If there is a system-wide donation, one school is selected within the school-system for a school visit.
  • A Teacher's Guide with standard-based extension activities is available as a free download.
  • We encourage schools to work with community partners to assist with the cost of the books. If your school is a Title I, 90% or greater free/reduced lunch program, you can apply for a Share the Magic Foundation Matching Grant.
  • Your students are invited to participate in our virtually learning programs, READCamp and READBowl.  READCamp is a free initiativeopen to any student during the summer break. This special reading campaign   lead by "Head Coach" Malcolm Mitchell is designed to maintain literacy skills over the summer and avoid "the summer slide". READBowl is designed to foster a "big-game" atmosphere among students when it comes to in school reading minutes, by kicking off the same day as the College Football National Championship Game and culminating on Super Bowl Sunday.

​Help usmake a difference in the life of a young student by simply giving a young reader the “magic” of reading as they begin their academic journey.

For more information, please contact:

Anne Sapp
Director, Read with Malcolm Programs

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Why Students in Grade Levels K-3

Literacy studies show that only 53 percent of children ages three to five are read to daily by a family member. Additionally, children in families with incomes below the poverty line are less likely to be read to aloud everyday than are children in families with incomes at or above poverty. The most successful way to improve the reading achievement of low-income children is to increase their access to print. Because 61% of low-income families have no age-appropriate books in their homes, creating a steady stream of new, age-appropriate books has been shown to nearly triple interest in reading within months. We know that children growing up in homes with at least 20 books get 3 years more schooling than children from homes without books; therefore, placing books in the hands and homes of students in grade levels K-3 is critical to improving the literacy crisis in our country.

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