Lori Oliver is the Founder/CEO of The Inactive Company, and former head of Sara Blakely’s incubator and Spanx leadership team member. A brand and product building, business driving veteran of corporate, consulting and entrepreneurial companies from global to grass roots, Lori has spent 30 years in LA, NYC and ATL working with companies such as The Coca-Cola Company, The Home Depot, Georgia-Pacific, The Southern Company, Randstad, The International Olympic Committee, Chick-fil-A, Interface, TRW Inc and countless startups. In addition to leading The Inactive Company, Lori is an advisor and investor in the Atlanta startup community, and a long-time supporter and volunteer leader of education, diversity and inclusion, and girls/women development efforts. Lori has a Journalism degree from the University of Georgia. She and her husband Dave have three grown children.