The Mission


Read with Malcolm is a youth literacy initiative founded in 2015 by University of GA Wide Receiver and Super Bowl Champion Malcolm Mitchell.  The mission of Read with Malcolm is to transform the lives of young students through literacy. The organization’s goals are to introduce book ownership to students in households where reading is not a priority and to improve literacy in schools with below grade-level reading skills.


In 2016, Read with Malcolm increased its impact by launching Share the Magic Foundation, a 501(c)(3) nonprofit organization.  The mission of Share the Magic Foundation is to promote the long-term benefits of reading and book ownership among students in Title I schools and underserved communities.

The Vision

Children with the lowest reading scores account for 65% of all children who do not graduate from high school. The most successful way to improve the reading achievement of low-income children is to increase their access to print. Because 61% of low-income families have no age-appropriate books in their homes, creating a steady stream of new, age-appropriate books has been shown to nearly triple interest in reading within months. We know that children growing up in homes with at least 20 books get 3 years more schooling than children from homes without books; therefore, books in the hands and homes of a student is critical to improving the literacy crisis in our country.

Malcolm Mitchell’s vision is to transform the lives of students through literacy. The goal of Read with Malcolm and the Share the Magic Foundation is to introduce youth in America to the long-term benefits of being an active reader and improve youth literacy skills.  This goal is accomplished by providing students with his/her own copy of “The Magician’s Hat” and connecting with students and educators through innovative and exciting Reading Rallies. A traditional author’s visit does not provide every child with a book, only those that can afford it. By providing every child participating in a Read with Malcolm literacy program with a copy of “The Magician’s Hat”, Malcolm can ensure that the very child he is trying to reach is not left behind and that book ownership is introduced to students in communities and households where reading is not a priority.  Through school visits and Reading Rallies, Malcolm is able to personally share his broader message that reading is a critical component and necessary skill to compete effectively in life and fulfill an individual’s potential and pursuit of their dreams.