To inspire kids to read and improve below grade level reading through book ownership and innovative literacy programs. 

Author and Superbowl Champion Malcolm Mitchell founded Share the Magic Foundation in 2016 with a sole purpose: to transform the lives of children through literacy. We believe that literacy is the foundation for success in all areas of life. Through In-School Programming + Virtual Reading Challenges, our Read With Malcolm literacy programs offer an innovative approach to reading. The Foundation focuses on young and striving readers – especially those who are reading below their grade-level and are at risk of academic failure in under-resourced communities across the United States.